Dear IKKIVI Family,

 The story is only complete after I have walked with you, through our journey of curation. Slow fashion as a concept has evolved from a revolution to a movement. The latest trend on the runway and in magazines reach your nearest retailer at breakneck speed, at the lowest prices. To re-design the system and slow down the process of consumption, we at IKKIVI bring relationships to each designer that is curated.

Our process begins with a hunt across the country for talent. We look in magazines, schools, coffee shops, markets, across digital media and keep our ears open for the most trusted word-of-mouth. From then on, we have a conversation with each designer about all that we hold common and ask if we both think the same - of fashion, culture and sustainability. 

It is critical to our process to understand the designer’s journey, the product’s journey and the wider impact of our curation. We therefore spend time asking each designer how their product was made, where, by whom, how long it took and why it was made. On our product page, you will find this information crafted as a story for your perusal.

We strive to recognize and empower designers who create with timeless, high quality indian fabrics, cut modern silhouettes and provide us succour from the fast-paced world of fading trends and cut corners. IKKIVI may always be your portal for an artistic expression of the modern indian. We simply call it, the IKKIVI style.



Nivi Murthy
Curator & Founder