We started IKKIVI with the intention of giving the talented designers of India a space to reach a wider audience. Our designers blend the artistic cultural heritage of our land with a contemporary aesthetic, and IKKIVI showcases their work to our audience worldwide.
The movie ‘The True Cost’ made a heavy impact on us and made us take on the responsibility to not just be a platform showcasing talented designers and brands from India, but to also be vitally involved in developing and creating awareness about sustainable and ethical fashion.
IKKIVI is a curation of one-of-a-kind sustainable and ethical designers from India. Through IKKIVI, we want to encourage conscious consumption and be a trusted global destination for beautifully and mindfully made products that create minimal negative impact on the environment and its people. We wish to support, guide and allow people to truly understand the urgency of making this a mass choice, and to show the value, the beauty and the impact we can have by making the choice to buy something that is made sustainably and ethically.
We want to do this by telling the stories of our brands, their people, and their processes through our social media and online magazine - IKKIVI Zine - and by expressing a connection between our products and the intention behind their design.
We invite you to join us as we learn about life, its pace, and the practices which make it meaningful and just.
Nivi Murthy is the founder and curator at IKKIVI. Her eye for design and passion for an equitable fashion industry are what led her to start IKKIVI. Along with the curation, she plays a principal role in managing operations, sales and business growth. Personally, she lives her life with intention and mindfulness, and consciously works to live a fuller life. Beautiful objects and experiences are what drive her and something she wants to share with more people through IKKIVI.
Rhea Gupte is a visual artist, photographer, writer and poet. In leading a conscious and mindful life, Rhea’s work reflects her values of creating from less and generating minimal waste through her work. As the Creative Director at IKKIVI, Rhea is responsible for leading, building, reviewing and evolving the creative aspects of the brand – including the brand's positioning, visual design and story-telling. She resides in Goa and enjoys practicing the creative process in her quiet home studio.
SALES AND OPERATIONS ASSOCIATE
Passionate about sustainability, Esha Vishnoi is a serene and jovial personality. Handling the Sales and Operations at IKKIVI, she works diligently to ensure meaningful collaborations and supports our Founder in curating a mindful collection of ethical and sustainable brands. She is a yoga practitioner, and enjoys aesthetics, cooking and binging on television series frequently. She reacts strongly to lavender and orange flavours - and one can almost always find an element of these flavours in her very being. For her, true sustainability starts at home, and with this notion, she aspires to build a community to educate individuals on slow and conscious living, particularly fashion.
Moved by the beauty and potency of language to distinctively express the human condition, Malini Mathur views language as an aesthetic intermediary of knowledge and experience. As the Writer at IKKIVI, she lends her ideas and voice for IKKIVI Zine, its brand relations, and for presenting the brand’s ethos. Eclectic in her tastes, she oscillates between pursuing philosophical inquiries, teaching, and watching any and all cartoons that have ever been made.
A graduate in Fashion Communication (MIT, Pune), Rashi Shah is enthused and loves to create art in a conceptual way. To make feelings and expressions come alive through a different lens is where her curiosity lies. She has a keen eye in playing with figures, showcasing art through various layouts and understanding visuals at IKKIVI. Photography, Bharatnatyam, reading about cultures, browsing through visuals are some of the things she loves.