VALUES

Handcrafted

Minimal Waste

Curator's note

Bringing back the short sleeve, the plaid shirt is a simple everyday shirt featuring a black and brown plaid print with a short sleeve, keeping comfort in mind this lightweight shirt is perfect as is or to layer in the winters.

The designer story

Recycling has always been a deeply rooted tradition and part of our lives, be it the tradition of making Kantha quilts out of the old clothing or transforming your mother's vintage sarees into a trendy attire. We have always valued the resources we had and loved to be a part of it and felt connected to the old charm and warmth, but all that is changing. Increasing industrialization, globalization, fast fashion, and ever-growing buying power among people have popularized a culture of quick disposable fashion.

The label DOODLAGE is a blend of sustainable and exclusive high street fashion. The brand aims to merge innovative designs with a sustainable technique of clothing to make fashion not just chic, but also Eco-friendly. The brand works at re-designing, re-constructing and recycling good quality industrial waste which majority comprises of post-production waste, deadstock and rejected shipments making sure that every product has its own identity.

The fine print

Each piece at Doodlage is handcrafted using industrial waste, which makes it as unique as your personal style. In more straight forward words we up-cycle a mixed lot of raw material which our team of designers patches and embroidery to create a similar piece each time. Please bear with us in case of minor variations between the image you see and the piece you order. If still in doubt feel free to call us and we will be happy to help you with more details.

Length: 29 inches

Fabric: Cotton
Delivery: 10-12 Days
Care Instructions: Mild Hand Wash

The model is wearing a size medium.

For custom orders, please email us at orders@ikkivi.com.

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