WITH TEAM IKKIVI


This last year we’ve been pleasantly surprised to see how alike yet different we all are at IKKIVI. Not only through our commitment to making fashion more sustainable and living intentionally but also in exploring what a conscious lifestyle means and looks for us, eating together and discussing the dynamics of the human condition, we’ve become a close knit family. This week, we sat with each other to understand the impact working at a slow business has had on us, the personal values that mould the way we want to work, share some funnies, and learn about where we are heading as a team.


NIVI MURTHY


1. Has this been your first time being with a small business? What about this experience has been distinctive for you?

Prior to IKKIVI, I had started a fashion data analytics platform to support designers with data to help them with the problem of overstock. We are now slowly integrating the ideas we had in the previous business with IKKIVI in order to further support the 50+ designers we have on board at IKKIVI. Building and growing a passionate team has been very rewarding and I am excited for all that we plan on doing together.

2. During the pandemic, we were all working from home for over a quarter of the year. In what ways did this change re-shape your style of working? 


Working from home initially was a challenge for me along with the uncertainty of the situation we were all in. Other than the initial few weeks, I don’t think it really changed my style of working. With a family and a dog living in close quarters of each other it sometimes was a challenge to set boundaries between personal and professional time but as time progressed and we were expected to do it for longer I was able to get into some sort of a rhythm.


3. What is an advice you received about work ethic that has stayed with you?

Timeliness.


4. What do you love to do together with the team?

We’re all at different ages in our lives with different experiences and perspectives and I love having conversations with each one to understand how they think and where they’re coming from.


5. A personal value that informs your work at IKKIVI?

Kindness. A value that truly describes what we do at IKKIVI, encouraging kindness to the environment and its people. It is also a value that is part of the culture at IKKIVI, in interaction within our team and stakeholders.

 

6. The silliest person in the team, in your view?

Malini 🙂 Her personality and perspective never fails to amuse us all!


7. What are some skills or values you have learnt from each other that are now important to you?

The biggest learning I have had is to give ideas time, sit with it and then make a plan to achieve it. There always seems to be a million ideas but the key is to really focus on prioritizing, planning and executing to actually move forward.


8. Can you tell us about a project you are excited to work on over the next few months?

I am excited for us to start offline pop ups again in 2022! I am also thrilled with the response we’ve had with our Podcast on mindful living and excited to make a larger impact with it over the next months and years.


RHEA GUPTE

1. Has this been your first time being with a small business? What about this experience has been distinctive for you?

Over time I have worked with several different small businesses in varying capacities but IKKIVI is the one I have worked on for the longest duration (almost four years!) It has shown me the importance of long term commitment and the impact it can have in affecting change. When we began, slow fashion was something very few people knew of. With time, our audience has grown with us in numbers and well as in information, which allows us to delve deeper into addressing issues of consumerism and the systemic problems in the fashion industry.


2. During the pandemic, we were all working from home for over a quarter of the year. In what ways did this change re-shape your style of working? 

Being a freelancer all my life, I have always worked from home, so it didn’t impact my work habits-wise. However, the political climate in India before and during the pandemic has been heartbreaking to deal with and taught me to fortify myself, get involved in things I could be a part of and trust the power of community.


3. What is an advice you received about work ethic that has stayed with you?

This is something I have cultivated on my own and swear by, be honest about deadlines and have clear, honest communication with the people you work with.


4. What do you love to do together with the team?

Since we put the team together during the pandemic, I have been staying in touch over video calls, which have already allowed me to get to know everybody a little bit. But, I’d love to meet everybody on the team in person in the near future.


5. A personal value that informs your work at IKKIVI?

Our commitment to re-imagining a future for fashion and consumption which is rooted in supporting small business, ethical practices and a mindful, reflective way of living.


6. The silliest person in the team, in your view?

I know Nivi the best in the team since we have worked together for so long, so I feel honoured to have developed a genuine friendship to the point that we are both extremely comfortable being silly in each other’s company.


7. What are some skills or values you have learnt from each other that are now important to you?

Having worked with a few different startups and in a bunch of team structures, I have learnt how to give productive and clear feedback, how to think of the growth of the people I work with and how to creatively problem solve and at times accept limitations that come with a small team.


8. Can you tell us about a project you are excited to work on over the next few months?

I am excited to put together our invitations and press packages for our upcoming pop ups, it is going to be very ‘IKKIVI’ in its essence, slow and mindful, and I hope people enjoy them as much as we are enjoying planning them.


VEDHIKA HV

1. Has this been your first time being with a small business? What about this experience has been distinctive for you?

I have worked with startups before but my experience with IKKIVI has been unparalleled. I love the environment and work ethic. I appreciate that we plan things well in advance and are able to be flexible with our schedule as long as our work gets done within the planned timelines. We are clear about our responsibilities and able to collaborate with ease.


2. During the pandemic, we were all working from home for over a quarter of the year. In what ways did this change re-shape your style of working? 

Since I worked as a freelancer for a while before I joined IKKIVI, I was quite accustomed to the idea of working from home. I had a separate room, at home, as a dedicated work space which helped a lot. In fact, I had gotten so used to working from home that the idea of coming back to the office was terrifying and took me a while to figure out. Now that I have found my rhythm with it I enjoy working from the office and having my work and rest spaces be completely separate.

 

3. What is an advice you received about work ethic that has stayed with you?

A piece of advice that I received from my father has always stayed with me – He said that no amount of talent, skill or intelligence would matter if I couldn’t be a loyal, dedicated and reliable worker. People work with people they can trust so being honest would take me a long way and that has helped me along my journey.


4. What do you love to do together with the team?

Since it’s only been a few months of us coming together as a team it’s always fun to talk and get to know each other better  . We share stories and our different perspectives on topics and we always end up having a good laugh.


5. A personal value that informs your work at IKKIVI?

Honesty. It is one of my core values and it informs almost all of my choices. I try my best to be true to myself and honest with the work that I do. The environment also plays a big part in helping me stay aligned with this value. My colleagues support my honest expression and I’m very grateful for it.


6. The silliest person in the team, in your view?

I’m afraid I might be the silliest one in the team!! But, if I had to pick another person it would be Esha. She has the funniest stories and the most bizarre experiences to share with us.


7. What are some skills or values you have learnt from each other that are now important to you?

There is so much that I am learning, consciously and subconsciously from everyone on the team but one thing that I’m actively learning and practicing is managing my time and organizing my tasks better. Other than that, I’m also learning not to dwell on things that don’t work out the way we envisioned them to. I’m able to move on more swiftly to making improvements or to testing out new ideas.

 

8. Can you tell us about a project you are excited to work on over the next few months?

We are approaching the new year with so many new ideas and truly, I am excited about all of them but if I had to pick one it would be the monthly shops that will be curated by different influencers on our website. I’m really excited to work with different creators and see what they put together!


ESHA VISHNOI

1. Has this been your first time being with a small business? What about this experience has been distinctive for you?

Yes, this is my first time working with a small business and I truly enjoy how inclusive the environment is. We have the freedom to ideate, tweak things based on our instincts, there is room to make mistakes and learn at every step while we move forward with the business.


2. During the pandemic, we were all working from home for over a quarter of the year. In what ways did this change re-shape your style of working? 

It was my first time working from home and although work from home comes with its comfort and advantage, I really enjoy working in the office. There are innumerable miscellaneous tasks that get completed while we are in the office which adds a lot of value to the business overall and I feel this would not have been possible otherwise.

3. What is an advice you received about work ethic that has stayed with you?

One thing I’ve picked up myself by observing the people I look up to is, always communicating!! Communication goes a long way.

 

4. What do you love to do together with the team?

The first thing which comes to my mind, to my surprise, is our monthly meetings. I guess I love our meetings because we come together and help each other plan and organise our tasks. For me it’s fun to know how each one of us is so different with respect to the style of working but at the end our goals align perfectly.

 

5. A personal value that informs your work at IKKIVI?

Integrity.

 

6. The silliest person in the team, in your view?

Malini & Vedhika. :p I honestly don’t have a specific reason to support my answer because I just enjoy my time at work when I’m around these two. Just a small conversation lights up my mood and we always end up having a fun time together. 🙂


7. What are some skills or values you have learnt from each other that are now important to you?

One thing I’ve learned from everyone in the team is how to organize my work to have a good work – life balance. This is one thing I’ve always struggled with for the longest time but I feel I’m getting better by the day and I have no one to thank for it but my team.

 

8. Can you tell us about a project you are excited to work on over the next few months?

I am super excited about our Pop-Up!! This would be my first time handling an offline event which makes it even more special for me. We would love to see you guys at our Pop-Up so please do drop by and say Hi to us.


MALINI MATHUR

1. Has this been your first time being with a small business? What about this experience has been distinctive for you?

Yes, this is my first time working with a small business. Something that has been distinctive for me about this experience is working with a close knit team and multiple people on a single project and the collaborative ethos that we have here. I’ve mostly worked independently before, and I love being able to see the range of beautiful things we can create when working together.


2. During the pandemic, we were all working from home for over a quarter of the year. In what ways did this change re-shape your style of working? 

I really struggled with time management, for months on end. A couple of weeks into working together, we all had to work from home. I was still trying to understand the nature of the work as well as know my colleagues a bit and everything felt a little scary as I didn’t know where to start. After rushing to meet timelines multiple times (and failing frequently) at the start, things (organically) began to synthesise and I was able to visualise how I can work in a way that feels enjoyable and cohesive for me. Over the course what I discovered (and am still fine tuning with each month) was that I love working with fluid schedules – so that I have my work charted out, but am not bound by any rigidity with it. I’m also really excited to see how this develops in the long run as we experiment with different verticals at IKKIVI!


3. What is an advice you received about work ethic that has stayed with you?

From my Sociology professor – “Don’t be in a hurry to ace anything. Commit to the process of  learning each thing properly and spend your time exploring things you’re least likely to do.”

 

4. What do you love to do together with the team?

I feel that language is all I have (and am!), so I really love talking to them, about everything – work, our fears, our experiences, our peculiarities. And ofcourse, stealing food from each other’s lunch boxes!

 

5. A personal value that informs your work at IKKIVI?

I wouldn’t want to necessarily ‘claim’ it as a value, but I think sincerity – about projects that I love a little less than others, things that feel scary, some days that feel really exciting and some disorienting. I try to work with that flow and knowing, because that helps me build myself from a space of being human. And I honestly feel that it’s the primary attribute that is helping me grow and open up to doing new things.

 

6. The silliest person in the team, in your view?

Ms. Vedhika! She can be so witty even without trying. And I love how she can switch so smoothly between different kinds of conversations. Also her sweet laugh cracks us all up 🙂

 

7. What are some skills or values you have learnt from each other that are now important to you?

Over the months, I think, I’ve learnt different things from everyone in our team. But I’d describe them more as values than skills. I’m just listing them below because that’s how my mind works 🙂

Ms. Nivi – the value of progress (and completion) over perfection

Rhea – the importance of revision and discipline

Ms. Vedhika – honest dialogue about any conflict that may arise when working with each other

Ms. Esha – opening up to try new things, even at the risk of them feeling scary

 

8. Can you tell us about a project you are excited to work on over the next few months?

Our Podcast! We’ve been running it for half a year now, but the conversations we get to have with people are so valuable that I’m excited to see what we’re going to do in the coming months with it. Ohh, and the IKKIVI pop up that we are having in February.

 

 

CREDITS

Interviewer and Writer MALINI MATHUR

Layout and Graphic Design VEDHIKA HV

Art and Photography RHEA GUPTE, ESHA VISHNOI AND VEDHIKA HV

Editor RHEA GUPTE

IKKIVI Zine is a property of IKKIVI by Founder NIVI MURTHY

 

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