A sustainable brand from Udaipur, Rajasthan, Maati believes in incorporating sustainability at every step. Their fabrics are produced in-house and the wasted yarns are upcycled to create another type of fabric which are used in their collection. The colours are naturally sourced and mixed with Aloe vera so the colours don't bleed when hand washed. The brand works with women near Jaipur and has converted an old government school building into a production house. This collection is an amalgamation of Bougainvillea and Yorokobu ( A Spanish Artist) and made for everyday comfort. They have incorporated the colours and line patterning of the artist in their block prints. With this collection, the brand wants to introduce handloom fabrics made especially for the label - woven by the weavers of Bengal, making it even more special for the buyers.