Whoever said denims could only be heavy and uncomfortable? This roomy and broad lightweight handwoven denim feels almost like pyjamas. These are denims you could sleep in. Large pockets to fit a kitten or two, elasticated waist for you to grow in and broad enough for your legs to breathe.
The Designer Story
Founded by Shivani Gandhi, Ito is an ethical brand that embraces the concepts of slow and conscious living in the fast paced city of Mumbai.
A blend of these concepts, result in the making of contemporary and timeless silhouettes she calls, “fuss free clothing for well lived days”. Ito meaning ‘yarn’ in Japanese, believes in providing purity in it’s products right from where it all starts – the yarn. The same is achieved by practicing ethical and fair trade, supporting local artisans and striving towards providing employment to housewives, hence making them self – independent. The brand's design philosophy revolves around minimalism, simplicity and creating clothes that are independent of time, crafted with sustainable fabrics in muted and neutral tones. Each garment goes through multiple hands at different stages that put in days of hard work to make one finished product, before it is packed with love for its forever home.
The Fine Print
Care Instructions: Machine wash cold on gentle cycle or gentle hand wash. Hang dry in shade. Do not bleach. Use low heat iron. Air dry to keep them fresh.
Delivery: This product will be delivered in 7-10 days
Material: Handwoven Denim
For custom orders, please email us at email@example.com.